The Movement Maestro and JillFit present ...
The LEGACY Mentormind
A 6-Month High-Touch Business Strategy + Community-Building Mentorship for Badass Female Coaches, Practitioners and Health Professionals Who Want to Double + Triple Their Outcomes in 2022
Apply below to be considered for this once in a lifetime EPIC experience, starting January 2022
We are looking to work with no more than 20-30 intermediate (or advanced) female online business owners/coaches in this program, so please, serious applicants only. And of course, please be ready to bring A+ effort and attitude.
Accepting applications until Friday Oct 22nd at midnight PST ONLY
We'll be "officially" starting January 3rd, 2022 but will be hosting live "pre-school" calls in November and December to prep you for early 2022 launches and additional branding, messaging and mindset strategy.
Why Did We Create LEGACY?
Honestly, each of us are capable of independently running coaching groups. We already do. So why team up?
“Collaboration over competition”… kinda. Collaboration so that you can out-perform your competition. Now you’re speaking our language.
We’ve teamed up to bring you what others (and each of us individually) simply cannot provide.
Elite-level, high-touch coaching on how to up-level your business AND build an army of superfans.
Yes, you can make money AND strengthen the bond you have with your people. Welcome to "both/and" coaching.
Future-proofing your business, pandemic-proofing your business, building a true legacy business involves two key components: Results + community.
- Do you know what EXACT strategies to use to get in front of people to show them that you can help them?
- Do you know what systems to put in place so that you can work on your business and not just in it?
- Do you know how to move from urgency and desperation to abundance and trust, making more sales more easily?
- Do you know how to take consistent, unapologetic action to create REMARKABLE work that cannot be ignored?
- Do you know how and what to sell so that you meet your people where they’re at and change them from one-time customers to life-long super fans?
- Do you know how to do all of this in a way that creates a community that would literally go to battle for you?
We do. And that’s exactly why we teamed up.
We want to help you create a true LEGACY business.
How LEGACY Works + What's Included
1:1 Coaching with Shanté and Jill
You'll be doing 9 total 1:1 strategy calls with Shanté and Jill, who will be providing different areas of expertise for your business, with the focus being on both momentum-building in-the-trenches strategies working right now to bring you better outcomes and connection with your people (more clients, money, social media growth, subscribers, etc.)
PLUS high-level legacy-building strategies that will set you up for future success and longevity (scaling, systems, marketing, relationship-building, team members, outsourcing, automation, etc.).
These sessions are 100% customized for YOUR specific business, and we'll have you moving along at a clip, holding you accountable and getting you the resources and education you need to implement and get shit done.
Monthly Educational Modules
Each month, we'll be sharing a brand, new educational training on what we believe are the biggest dial-movers in your business.
These trainings will be available for you to reference, as they are set up like blueprints for rinse-and repeat implementation. Think marketing frameworks, sales strategies, copywriting best practices and EXACTLY how to launch a product or service.
See full educational curriculum below.
As intermediate business owners, we assume you have the basics down, but we believe that our job is helping you take mediocre strategy and effort and transform it into elevated outcomes, bigger launches and more impactful practices--aka creating a "Legacy business."
We don't want to get you flash-in-the-pan success, we want to help you build a business that NEVER goes out of business.
Monthly Live Group Trainings + Accountability Sessions
In addition to 1:1 strategy sessions and ongoing education, we'll be meeting once a month as a group, where Shanté or Jill will be teaching on a"micro topic" (remember, the big topics will be in your educational portal) on what's relevant to internet business in this moment.
These topics will vary month to month but will include everything from mindset + productivity, to IG strategies for growth and engagement, to time/energy management, to scaling and hiring team members, to automation and funnels, to email marketing best practices.
This industry is always changing, and changing quickly. And one of the things both of us pride ourselves on is staying on the pulse of what's working. We are always in the trenches with our clients, and we are going to be pulling back the curtains on our own launches + businesses to offer the transparency and straight-up best practices for 2022.
It's vitally important that while you are building a LEGACY business, you are also doing everything you can day-to-day to make money and create the resources to scale for a lifetime of success. We'll be teaching all that and more in our live monthly calls.
TWO LEGACY Live Events
Last year, we only hosted one event, and this year we bumped it to two because we want to create an even deeper connection within the group, from the jump.
We are certain that the magic that live events provides is unparalleled when to comes to connection, collaboration and ultimately money- and meaning-making strategy.
Our live events will be held in Los Angeles:
- Thur/Fri Jan 20-22st, 2022
- Thur/Fri May 19-20th, 2022
These events will be filled with masterminding, guest speakers, hot seats, scaling strategy sessions and plenty of in-real-time planning and executing.
There's nothing like getting to connect with your peers and others in the industry face to face and we're pumped to be able to bring this experience to our unique LEGACY group.
The Support You Deserve
Our commitment is to you, and doing everything we can to help you succeed.
In addition to the coaching calls, you will have Voxxer access (a text and voice messaging service) to Jill and Shanté, along with a private, Legacy members only, Facebook group.
We're not the biggest fans of Facebook but real talk, Facebook groups provide one of the best ways to cultivate hive mentality and get the support, feedback, and honest input to move you forward.
When you’re working to build your dream business, there’s a good chance you’ll have questions along the way, and we’ll be there to answer every single one.
You want access to our brains? Here ya go.
Meet The Movement Maestro
Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world.
Shanté’s passion for digital business has helped her amass a social media following of nearly 63,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic, which has been downloaded over 3/4 of a million times to date.
With her continued success in the digital space, Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and community development in the ever-growing digital marketplace.
Shanté is a proud SoCal resident, drives a hypergreen Jeep Wrangler, and wishes to leave you with this message:
Be relentless in the pursuit of what sets your soul on fire.
Jill Coleman, MS, is the founder of JillFit and host of The Best Life podcast (with over 1M downloads) and the popular wellness business podcast, Fit Biz U. Over the last 22 years in the fitness industry, Jill’s been featured in numerous publications from Women’s Health and Strong Fitness to Shape, SELF and Muscle and Fitness HERS, including 7 magazine covers.
Over the last 11 years in online business, JillFit has grossed over 5M and has helped over 1200 fitness professionals start and grow their online coaching businesses, via flagship courses Fitness Business Accelerator and The Mastermind Coaching Collective.
JillFit reached 6-figure business status as an online health and fitness brand before ever venturing into business coaching, which makes Jill uniquely qualified to help online health professionals navigate the landscape and monetize their 1:1 coaching, group programs and self-paced courses. Jill’s expertise and deep clinical experience provide coaches with real time in-the-trenches strategy working right now.
The LEGACY Promise
This year, our goal for you during the 6 months you have with us is simple: create, perfect and have YOUR BIGGEST LAUNCH YET.
More people, more impact, more money.
The best thing about working with intermediate/advanced business owners is that you already have the foundational things in place, but in order to maximize your outcomes, you need the right strategy (what's working now), the guidance to execute and the support to get you through, with a team of coaches who have been there/done that.
Maestro and Jill are both running multiple 6-figure businesses where they're able to prioritize not only their financial success, but also create a true LIFESTYLE business. We want to show you how to work hard, but also work smart and prioritize your enjoyment of this process.
Building a LEGACY business isn't about duct-taping things together. We don't subscribe to gimmicks, fast fixes, cold DM'ing, trying to "go viral" and other short-term tactics.
Too many business owners are focusing on gimmicks, small dial movers, and creating a business that doesn’t actually take you, and your life, into consideration.
Creating a LEGACY business means starting to prioritizing the long game. Monetize now, but build strategically to make A LOT more later, surrounded by a group of people who can support you, hold you accountable and challenge you to live your best life.
The LEGACY Curriculum
This year, we are adding a KEYSTONE Curriculum--something we did not have last year--because we want to provide blueprints and frameworks for EXACTLY how to execute the key business skills you need to learn and implement, and for you to be able to reference them when you need them.
These topics have been chosen strategically for you, as an intermediate to advanced online business owner to help you level up your offerings, your brand and your revenue in 2022.
Prerecorded Trainings You'll Have Lifetime Access To:
- How to approach your FREE content strategy - with an emphasis on building trust within your audience, encouraging community, and like Maestro says, "Be someone worth engaging with," and buying from. If your free value/content strategy isn't dialed in, it's going to be hard to ask for hundreds and thousands of dollars from audience.
- Branding + story telling - so that you know WHO you are within the larger online business marketplace, what people come to you for, and you have a set of micro and macro stories that you are telling consistently, so people can come to KNOW you, LIKE you and TRUST you.
- Product development and offer creation - creating programs and products isn't about the deliverables (Zoom calls, text access, meal plans, whatever), it's about creating the most compelling OFFER possible so that people understand what transformation they'll experience working with you. Your products and services need to be solving a problem your ideal client already knows they have, and you have to clearly articulate that transformation.
- Building landing pages + sales pages that covert - copywriting and strategically building these have the potential to make or break your launches. And being able to create highly-converting landing pages and sales pages so that people not only KNOW what they're getting but are PUMPED to enroll is a key business skill. We've seen a lot of people getting these wrong, and we want to make sure you're nailing them.
- Lead generation + "Anticipation Phase" before launching - the days of being able to pull an offer out of your ass and launch it tomorrow are over. In order to generate real money in your business, your launch strategy needs lead up time, needs to generating anticipation and excitement and people need to know, not only know your launch is coming, but be excited it's coming! And your effort BEFORE cart open matters a whole lot for the success of your launch.
- Wait list generating + wait list selling - Maestro launches almost all of her products + programs using a wait list-to-sale strategy and it's been hands-down the easiest and most organic sales strategy to date. Get insight on exactly how she executes this and the step-by-step process she follows.
- Marketing, copywriting + sales - this is a MONSTER and if you have an online business, make no mistake, you are a marketer now. We'll be teaching you how to position your offers in a crowded online marketplace, how to make them compelling enough for people to be excited to learn more and finally, how to actually ask for the sale in a clear, honest, transparent and integrous way. Once you learn how to sell with honesty and integrity, selling gets really fun, we promise!
- Open/close cart launch strategy - We'll be walking you through the step-by-step process, down to the day/minute/hour of each of your launches, and filtering every strategy through what's working now and in 2022. The promise of LEGACY is that you will execute and have your biggest launch to date as a part of this program. And this training will provide the resource guide you need to do that, simply follow the steps.
- Paid traffic - This may not be on your radar quite yet, especially if you have been building your business organically up until now. But at some point, there's a good chance you'll want to start layering on ads to exponentiate your outcomes, bring in more potential clients and reach new eyes. While this is not our Zone of Genius, we'll be addressing how you can use paid traffic and then helping you find resources and tools to implement it.
As a part of LEGACY, you'll have access to these resources and trainings forever.
This is the part where we hit you with the price ...
Given the hours upon hours of face time coaching with us, the custom strategy for you, two killer live events, the kickass community and lifetime access to every single resource, strategy, tool and insight you need TO MAKE 2022 YOUR BIGGEST YEAR YET ...
The investment for Legacy is $7,500.
Here's the thing ... at the end of the day, we simply set the price, YOU determine the value. YOU determine if it’s worth it. We want this to be a HELL YES for you, on all fronts, which is why we confidently advertise the price on this page and give you full autonomy to make the decision on your own.
We want you to join because you’ve decided it’s a great fit for you, not because we wore you down by forcing you to scroll for three hours and then made you get on a sales call with a “PS this is the price” final statement.
You’ve read everything that Legacy entails and we have full faith in your ability to make the decision on your own. We want folks who show up with conviction and who trust themselves to make informed decisions. Autonomy is sexy.
If the investment scares you a little, that’s normal. But if it's complete sticker-shock, then perhaps you aren't at the level of business for this yet.
The person we're looking to work with may feel a little nervous about the investment, but more so they'll be excited as hell because they know the transformation they're about to make in their business and their life.
Perhaps, this is the first significant business investment you’re making; new things are scary. We won’t allay your fears by guaranteeing a certain outcome, because honestly, we can’t. We can however promise that we will match your effort, we will match your commitment, and we will be there to support you every step of the way. To us, the best part about investing in yourself is that YOU get to determine the return on your investment. YOU are in control of the outcome. YOU get to make it worth it.
We do offer financing options for those interested, because, again, we want it to be a HELL YES. If you’ve got questions, feel free to DM us.
And if the investment is lower than what you thought it would be, you’re welcome ;-)
No gimmicks. No tricks. No hidden anything.
Who is LEGACY for exactly?
LEGACY is for intermediate to advanced online service professionals. If you are a personal trainer, health coach, nutrition consultant, physical therapist, doctor, group fitness instructor, blogger, influencer or network marketer, this will be a perfect fit for you.
Our non-exhaustive list for the characteristics of an intermediate online business owner is as follows:
- Has been in the online space for at least 1-2 years
- Established expertise in their respective field
- Generating some income online
- Established social media presence, email list, and website
- Familiarity with selling in the online space
- Self-motivated and has worked through the mindset issues that accompany entering the online space (comparisonitis, imposter syndrome, urgency)
You must have an understanding of internet business. You must have all the big pieces in place already: website, email marketing, social media platforms you use for business and most likely you've already created freebies and paid offers in the past.
You must be already making money online. You don't need to be *fully* online yet, but you do have to be at least in a hybrid situation. If you apply and are not a good fit, we'll let you know.
Best fits for LEGACY will be those who have tried to go it alone in online business and who feel stuck or need strategy help. OR, perhaps you've hired business coaches or have done courses in the past, but they didn't really work for you, or you know you need something different.
You want 2022 to be a HUGE year for you in business and you know you need a team and elite strategy to get you there.
Honestly, we teamed up to create LEGACY because we want to do things differently. We know what's out there. We've done what's out there. There's a better way.
If you want to go read more book, go do that. If you want to go listen to more podcasts, go do that. If you want to go buy more courses and hope that inspiration strikes, go do that. But if you want to take massive action and finally get shit done, join us.
We're here to build an epic community. We're here to give you the BEST strategy (yeah, we said it, the BEST strategy), the most support and an unparalleled--and quite frankly unprecedented--coaching experience. This isn't about rah-rahs, this is about results.
No gimmicks, no band-aid solutions, no fluff. This will be a community of action-takers, limit-pushers and women who are ready to double-down on building the business of their dreams.
WE'RE ON A ROCKETSHIP. YOU IN?
Yes, it will be an investment: time, energy, effort + dollars. But it will be exclusive. It will be epic. It will change your life forever.
We can't wait for you to join us.
Applications for 2022 close on Friday October 22nd at midnight PST.
Look, We Want You to Fucking Crush
We want your business to bring you joy, meaning AND, well, lots of money. Both of us prioritize our lifestyle and freedom, and we don't believe that in order to be successful, you have to be chained to a desk all day or do shit you hate.
The best thing about owning your own business is getting to make your own rules, and it's our job to customize strategy FOR YOU, so that you can make money while also spending your time how you wish. The two are not mutually exclusive. Yes, it will be hard and yes, you will work your ass off, but you will do it while loving your creation and helping more people than you can imagine.