Copywriting 101 for Health, Fitness + Wellness Pros
Create offers and communicate value in the most compelling way possible so that your ideal client can't help but invest with you
Why Should You Care About Getting Good at Copy?
Learning how to write compelling words on the internet for landing pages, sales pages, social media posts and email newsletters helps move people toward a sale.
Words are how we communicate, and being good at writing the right ones in the right order, while also not sounding like a robot or like you're writing a term paper, is important.
If you have a business, make no mistake that you are in the Relationship Business. And relationships are built on communication and trust.
Trust is a combination of authority (are you credible?) and relatedness (can you "get" your client's struggles?).
Get your people to see you as an authority, while also being relatable and authentic enough to generate an even stronger connection--and do it using your words.
Good marketing copy shouldn't feel like marketing at all ... the potential buyer should just feel like working with you is the next logical step in their journey. A win-win for all.
Join me for an exclusive 2-hour live workshop to get an in-depth look at exactly how I write all my sales pages, social media posts and marketing emails to generate tens of thousands of dollars in my business each month.
This will be an in-depth look at how to make your words—on social media, sales pages, sign-up pages and emails—feel compelling and attractive to those who may want to work with you.
There’s an art to being able to sell without coming off “salesy”— remember the old school “used car salesman” approach doesn’t work anyway--and if you feel like you know what you want to say but just don’t have to WORDS to communicate the value of working with you, then this workshop is for you.
I’ll be sharing templates, sample scripts and taking you through writing exercises to help you perfect your language for selling.
You will literally walk away with ready-to-go marketing message and plug-and-play templates for your posts, emails and sign-ups pages.
Overview of Copywriting Principles
We're going to start with the 101 principles of marketing and how to be compelling and make a contextual argument for your product or service. Ultimately marketing is just being able to clearly and compellingly build the value for your offer.
You'll learn my C.O.M.P.E.L. Framework to create a slew of compelling messages for your offer
Marketing so that the right person sees the right message at the right time is key for turning leads into customers. Copywriting is both an art and a science. We'll create a rinse-and-repeat formula you can leave the workshop with!
We're going to build your Signature Description in real time
We're going to be working on your current or signature offer in this workshop, so that you walk away with key marketing messages for that offer. Bring a pen, paper and be ready to work.
If you've ever said, "I know what I want to say but I just can't get the words right" ...
THIS IS FOR YOU.
Learning how to write compelling copy that connects organically is an essential business skill that will continue to (literally) pay off for years to come.
Yes, all enrollees will have lifetime access to the recording + the slides + all templates/scripts included
Honestly, I wish this education was available when I was getting started.
Excited to work with you to get your offers clear, compelling and move potential clients and customers to buyers using captivating copy.
Questions? Email me [email protected]
