🛠️ The BUILT Blueprint 🛠️
10-Week Fitness Program for Women 35+ Who Want to Build Muscle, Get Strong and Maintain a Responsive Metabolism As They Age
Enroll in Built NowSNEAK PEEK: Built Blueprint Membership Site
Here's what the program looks like and how it's laid out
10Â Weeks. 3-5 days a week. 25-40 minutes a day.
If you want your body to respond differently, you may have to train differently.
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If you're a woman in her late 30s, 40s, 50s and beyond, you may be already experiencing some of this:
👉You feel like your health and physique HIT A WALL once you hit perimenopause/menopause
👉Your body doesn’t seem to respond to more cardio or calorie-cutting like it used to (plus, you don't have hours to exercise!)
👉Maybe you’re feeling like you have to do even more exercise to just maintain.
👉You’re noticing more body fat storage in your midsection or your waistband is getting tighter.
👉Maybe building muscle feels harder, or you’re feeling “softer” than you used to.
👉You know you need to prioritize weight-training to combat some of the hormonal changes happening, but can't seem to get consistent with it
👉Your soft tissue integrity has changed–looser skin, cellulite, just more softness in general, etc.
👉Or maybe you just want to feel strong, athletic and HEALTHY as you age!
Look, I get it.
When I turned 41, my body started to change.
I started noticing more fat storage in my midsection and my muscle didn’t have the same kind of “hardness” that it had maintained for the previous decade. I felt as though I was losing a little muscle, my body was getting softer and I didn’t have as much of the lean, defined look that I wanted.
Maybe it was hormones (probably, somewhat).
Maybe it was stress (definitely).
But when I really started sitting with it, I realized that I’d started simply opting for quickie, short metabolic conditioning workouts because they were faster and left me with that breathless and sweaty feel I loved.
If I was honest, I’d stopped lifting as heavy as I could. I pulled back on the volume and overload. That, combined with stress from work, left me softer and my body composition changing.
Last year, IÂ started back with heavy lifting and a focus on overload ...
And The BUILT Blueprint is my final answer.
It was time to stop being scared to go heavier, allow yourself to push to failure, and start prioritizing real muscle-building over the hot, sweaty metabolic stuff.
Because look, as much as we hate to admit it … the exercise that “worked” in our 20s and 30s isn’t the kind of exercise we can afford to be doing in our 40s, 50s and beyond.
Endless cardio, 6x/week “Interval” style HIIT classes, and CrossFit metcons … are not hitting the same way. They’re not changing my physique in the way they used to.
Never mind the fact that over 40, I simply don’t want to be in the gym for hours.
I want exercise to be an important part of my life, but not my whole life.
Which is why The BUILT Blueprint is—in my opinion—my most important fitness program to date.
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How BUILT Changes Your Physique
Introducing The BUILT Blueprint System
BUILT was designed to answer the question: How do I build lean muscle, get toned AND maintain a responsive metabolism as I age?
The BUILT Blueprint System includes 3 non-negotiable elements, specifically important for women over 35 (see image above):
- Density (volume x time)
- Specificity (overloading specific muscle groups)
- Failure (intensity // increasing muscle responsiveness)
Look, you and I don’t have all day. And we don’t want to waste time on hours of exercise that’s not actually moving the needle.
I don’t know about you, but I WANT to see visible muscle definition from all my efforts! I want people to notice my arms, my shoulders, my glutes. I want exceptional metabolic health as I age.
And it all comes down to muscle.
So we need to deploy workouts that give us the biggest bang for our buck. We need to know that the workouts we’re doing are ACTUALLY moving the needle.
And THAT is what The BUILT Blueprint delivers.
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 The 10-Week Fitness Program Progresses You Through 3 PHASES:
PHASE 1 -Â FORM
In this first 2-week phase of Built, the focus is on lifting with correct form, understanding how your body moves in space, and prioritizing foundational lifts to prime the musculoskeletal system for movement, as well as to get the soreness out. There are no time constraints (like EMOMs or AMRAPs) so take your time, rest as needed and try to increase the weights you use from week 1 to week 2 as able. These workouts will likely take you 30-40 minutes.
PHASE 2 -Â FIT
This is phase 2, 4-week block of Built, we’re focused on density. Density = volume x time, so the goal is to complete a moderate # of reps with a moderate weight within a dedicated time period. We will use my signature “Figure 8s” system paired with what's called a "Density Finisher" to help us get more work done in less time. Workouts will be broken down into Upper/Lower Body splits, and will likely take you 25-30 minutes to complete.
PHASE 3 -Â PHYSIQUE
In the final 4-week phase of Built, there will be a focus on big body movements, moderate rep schemes and heavier weights. We are adding overload and specificity components using my signature “Perfect 10s” system. Workouts are broken down into body part splits. These workouts will likely take 35-40 minutes to complete.
What's Included in The Built Blueprint
Upon purchase, you'll get access to a closed membership site, where all the workouts, tutorial videos and photos are housed.
28 Muscle-Building Workouts
The 10-week program is broken down into FOUR PHASES:
- FORMÂ - 2 weeks, 3 days/week
- FITÂ - 4 weeks, 4 days/week
- PHYSIQUEÂ - 4 weeks, 5 days/week
The workouts are designed for "progressive overload," which means you'll be tracking and increasing your weights as you get stronger and the weeks progress, with the goal of adding more muscle, while maintaining your leanness.
In addition to the 10 weeks' worth of programming, we're bonusing you with 3 "audio" quickie cardio workouts with Jill right in your ear personal training you. These optional cardio workouts (10-20 minutes) can be added to your week if you'd like a little more sweat.
Form Videos for Each Workout
Each individual workout comes with its own demonstration video, breaking down each movement, including form cues and how to modify if you're new to a movement, or have compromised joints.
Also included in each workout are modifications for how to do the workout at home, if you don't have access to barbells.
Please be advised that this program is designed for women who identify as at least "INTERMEDIATE" exercisers, and does require at least 3 sets of dumbbells: light, moderate + heavy ... as this is a muscle-building program after all. If you have access to more equipment, even better.
The videos are simple to digest and can be watched on mobile.
Suggested Calendar to Follow
This program requires a 3-5 day per week commitment, and is a body change program, meaning you're going to be overloading the muscles and forcing them to respond, hence building additional muscle.
I'll be providing a suggested weekly calendar for how you space the workouts for maximum recovery.
If you decide to enroll at the Coaching + Accountability level, I will be walking you through this calendar and helping you adjust your schedule as needed so you can be as compliant as possible.
Please be advised that if you cannot do all the suggested days, not all is lost! You'll be able to adjust and make the program work for you.
BUT, if you aren't able to commit to at least 3 days a week, I wouldn't invest in this program.
Hi, I'm Jill!
I'm Jill Coleman, the 43-year old creator of The Built Blueprint and founder of JillFit!
I’ll be honest. As someone who has been exercising and lifting since I was 16, there have been many “seasons” in my fitness journey—many of which were just about getting skinnier, smaller, tinier.
Despite hours of cardio, cutting calories, etc., I never achieved the body I wanted: the toned, athletic build with lean curve and muscle definition …
UNTIL … I started doing shorter, more intense weight-training workouts.
Now, at 43 years old, I understand the power of the weights to not only BUILD A BODY (hence, The BUILT Blueprint) but to also help me manage my hunger, cravings and LIFE without spending hours at the gym, or feeling like exercise is my full-time job.
Now it’s about less time and mental energy spent on physique pursuits, but more leveraged efforts--what actually works for a 35+ metabolism.
My workouts need to be on the shorter side for me to stay compliant. They need to be intense in order to generate the results I want. And they need to fit into a busy schedule so that I can also have a life and no be a slave to the gym.
With that in mind, the workouts you will be doing in BUILT are time-sensitive, intense and also effective for gaining size and more definition.
Besides, if we want to get “toned” we have to have something to tone, right?
Enter The Built Blueprint...
What People Are Saying About JillFit Workouts
Over the last 15 years at JillFit, we've served over 10,000 women with short, effective workouts for at home or the gym. I asked some of them to share their experience and what results they've gotten ...Â
Here's what they had to say👇



