How The $100k Fitness Challenge Works

I decided to pull back the curtain in my own business, as we build a new fitness program and launch it using a FREE Fitness Challenge as the sales mechanism.

If you've ever asked, "How do I run a fitness challenge and get people to actually buy something from it?" ... this will answer it.

After 84 launches over the last 15 years, myself and the JillFit team have learned a thing or two about product development, programming, lead generation, messaging and selling ... and are going to be pulling back the curtain and sharing our exact processes with you.

Over the course of 5 weeks, I'll be updating this $100k Fitness Challenge course with the in-real-time actions, strategies and challenges that arise as we build this new virtual offering.

Each week, myself (and/or team members) will be dropping video trainings, tutorials, screen captures, email scripts, landing pages, copy templates, messaging strategies and marketing plans into your course.

Everything that we're going to use, you'll also get.

What's Included

As we are building the course out in real time with you, our intention is to add to it the following over the course of 6 weeks:

• The programming behind the workouts: I'll be sharing my process for creating systems, marketing "hooks" and how I'll be walking folks from the free experience (fitness challenge) into the actual paid fitness program (The BUILT Blueprint)
• The actual building of the online product: creating the course, adding videos with voice-overs, get-started materials/PDFs, suggested workout calendar, warm-ups, cool-downs, safety measures, etc.
• The thought process and messaging behind the program: how do we *talk* about the offer so folks know they need it (or decide they don't), how we're packing and positioning the fitness program
• Getting folks enrolled in a lead magnet designed to help them experience the workouts and get them pumped to buy before we open cart. Corralling the folks who might be interested in enrolling, and getting them tangible wins ahead of the sale.
• Exact email templates we use to generate leads for the free fitness challenge
• Exact social posts we use to generate leads for the free fitness challenge
• Our paid traffic (ads) strategy for generating leads for the fitness challenge
• Watch in real time as we attempt to generate 15,000 leads (!!!) for the free fitness challenge and then deliver an amazing free experience
• Exactly how we prepare and work as the team to generate a $100k fitness product launch using a FREE fitness challenge, including task lists, who's responsible for what, deadlines, team meetings, etc.
• EXACT marketing and selling assets: social posts, sales strategy and emails, up-sells, down-sells, bump offers and how we stack the launch to increase cart value.
•  We'll be pulling back the curtain on our numbers: I'll be sharing lead numbers, ad spend/CPL, cart value, conversions, revenue, EPL and more!
• And of course anything else that comes up as we build and launch this thing!

We'll be building this business course in real time as we launch the new fitness program, and we'll be pulling back the curtain on everything behind-the-scenes 😳

But as most of this audience is health and fitness pros, I thought this could be a fun ride to go on together! I hope you join me.