New PERSONAL BRANDING COURSE for Health, Fitness + Wellness Pros


Build a powerful personal brand that turns followers into customers, while creating predictability and financial stability running an online business you love.


Recession-proof your business, book out your coaching roster and land brand deals of your dreams guaranteed, no matter the size of your audience.

(3 PAYMENTS OF $237)

Check Out the #TrustU Portal


Welcome to #TrustU Business!


If you’re anything like me (and the people I work with), chances are you don’t really identify as a leader. Or a “brand.” Or an influencer! Gulp!

Maybe you have an idea about “influencers” that they’re self-absorbed or not talented or not “real coaches” and hey, some are like that…

But the truth is, if you have an audience online, any kind of following-even a small one-you have influence!


People want to know what you do, they want to learn from you, they want to connect with you, they want to work with you!

And having a powerful PERSONAL BRAND where people want to connect with you makes actually SELLING products and programs infinitely easier!

Your brand is the BRIDGE that connects a great coaching offer to the person who WANTS it, seamlessly.


#TrustU is designed to help you EMBRACE your leadership and personal brand STATUS (yes, I know maybe that feels even weird to think about!), and learn how to build a powerful and impactful personal brand that makes real money. Not only from brand deals and coupon codes, but from actual coaching, courses and online offers.

#TrustU was created out of a need to help coaches, trainers and practitioners in the online space learn about THEMSELVES as a means to help others.

Branding is a deep-dive into who you are, who you want to be, and who you want to attract and work with.


And then, of course, how to translate all that self-awareness and self-discovery into content that serves others!

This is a self-paced course, which means you can go as fast or as slow as you’d like through the content, but the “12 weeks” moniker exists because in my experience, that’s the MINIMUM amount of time it takes to start and grow your brand foundation:

to get people to KNOW you, LIKE you and TRUST you (KLT) enough to want to invest with you!




Lesson 1: Defining Branding + Identifying Your Core Values

Defining branding + identifying your core values.

Lesson 2: Authenticity and Who You Are (online + off)

Authenticity and who you are (online + off)

Lesson 3: Overcoming Fears of Being Called Out, Judged, Rejected

Overcoming fears of being called out, judged, rejected.

Lesson 4: Your Experiences + Reaching Your Ideal Client

Your experiences + reaching your ideal client.

Lesson 5: Your Value Content Pillars for Social Media

Your value content pillars for social media.

Lesson 1: Defining branding + identifying your core values

Defining branding + identifying your core values.

Lesson 7: The 5 S's of Social Media Content Creation

The 5 S's of social media content creation.

Lesson 8: Crafting Your Signature Methodology

Crafting your signature methodology.

Lesson 9: IG/FB Stories + Documentation Content

IG/FB stories + documentation content.

Lesson 10: Finding Your Unique Selling Strategy

Finding your unique selling strategy

Lesson 11: Defining branding + identifying your core values

Defining branding + identifying your core values.

Lesson 12: Opportunities + Considerations as Your Brand Grows

Opportunities + considerations as your brand grows.

How To Know If Your Personal Brand Needs Work

If you already feel like your audience Knows (the real) you, Likes you and Trusts you (KLT), then chances are, you are making sales weekly in your business and find launches and sales calls a piece of cake … then chances are, you’re good to go.

But upwards of 80% of online coaches cite feeling like things like marketing, selling and getting people to pay attention to them is an uphill battle.

Because here’s the thing…

When you have a powerful personal brand, customers COME TO YOU and you’re not fighting tooth and nail for every single follow, Like, comment, subscriber, DM and yes, sale.

BUT, if you feel like you have a great offer (or offers) and you’re “doing all the things” but you’re not making sales easily, you’re not getting coaching inquiries weekly and you feel like you have barely any engagement on your content…


Here are some other key ways to know if you need to enroll in #TrustU and get your brand off life support:

  • You’re not getting at least 1-2 inquiries per week to work with you
  • You feel like your content lacks cohesion and it feels like you’re throwing spaghetti against the wall to see what sticks
  • You worry people don’t know what you do, or they’re confused by your content
  • You often feel paralyzed in your posting, wondering if each post is “good enough” to publish
  • You want to help people, but often wonder why people would hire YOU when there are so many other coaches saying something similar
  • The people in your audience are all people you already know, and you doubt they’ll buy something from you
  • You don’t get any responses when you ask your audience questions and barely any responses on polls
  • You worry about launching a program because what if no one buys it??

#TrustU was specifically designed with you in mind.

Looking forward to having you join us!

Some Feedback from Other Biz Owners..


Considering this is a brand, spankin’ new course, we don’t have a ton of feedback yet, but we asked a handful of folks in our community to start going through the material and offer some quick feedback👇

We're excited to gather more testimonials as the course gets into your hands and you start taking action!

Hi, I'm your coach, Jill!


I’m the founder of the 7-figure-per year brand, JillFit and the creator of Fitness Business Accelerator (FBA), an in-depth business coaching mentorship for health/fitness coaches who are beginners to internet business.

Over the last 12 years at JillFit, I’ve made it my mission to help as many trainers and coaches quit being a Burned-out Fitness Hustler (you know it, split shifts, early mornings, late nights, training people for pennies) and become a Successful Digital Business-owner, with virtual products and services online that actually sell.

When I started online, it was out of pure misery working 70-80 hours a week at the gym and always feeling in scarcity around money and clients. I started JillFit as a blog, but within18 months, we’d grown to a 6-figure online business with 5 coaches.

Fast forward 10 years and JillFit has grown to a 7-figure-per-year brand helping people all over the world get fit, live healthier and yes, build their online coaching business.

I created #TrustU to help online coaches bridge the gap between offer and actual sales. To help them build an audience of raving fans who buy everything they put out.

We know that “people buy coaches, not coaching,” it’s advisable to start building trust ASAP as the foundation of your personal brand, to be able to cash in on anytime you need it,

There is absolutely NO DOWNSIDE to building a personal brand, no matter what you want to do with it later.

Your Questions Answered

(3 PAYMENTS OF $237)