Introducing...
✨The Strategy Lab✨
An Intermediate+ Level Business Mentorship to Help Fitness, Nutrition + Movement Pros Scale their Online Business to $100k/Year
- Next-level STRATEGY teaching you rinse-and-repeat sales systems monthly: ONLY what's working now
- Personalized Business COACHING to help you create + implement what will work for YOUR specific business
- COMMUNITY + ACCOUNTABILITY to help you troubleshoot challenges + connect with other coaches at your level
Look, the Online Coaching Space is Changing ...
And chances are, if you're here, you're not a "beginner" to online business anymore.
Maybe you've created the coaching programs, tried your hand at promotions or launches, created a few lead magnets, you're likely pretty consistent on social and you do know exactly who you want to work with online ...
BUT.
Things are feeling STAGNANT.
Maybe you got some early traction when you first jumped online, or during the Pandemic, or maybe you've been online longer ...
... but things seem to have dried up a bit, "the space" has changed a lot and you're unsure where to go next and what would even work.
The Strategy Lab was designed to help those who consider themselves Intermediate+ level in business (aka you understand "the lay of the land") continue to get more butts in seats in their coaching offers at a time when it feels like social media is producing crickets, lead generation is harder than ever, and you feel like everyone who may buy from you already has.
Maybe you need MORE people.
Maybe you need NEW people.
Maybe you need a DIFFERENT strategy.
And if you're like most online business owners I work with, you need a way to sell more effectively and create some predictability in your launches.
Because hoping and wishing and yelling into the void isn't producing any level of certainty, and maybe you are a couple failied launches away from quitting😬
I DON'T WANT THAT FOR YOU.
Stepping from Intermediate level online coach with a stagnating business into being THE go-to expert for your niche with a viable business that's so strong it can't go out of business ... TAKES NEW STRATEGY.
Because what got you here won't get you there.
And you don't need just more coaching calls. More Zooms. More tutorials to watch🫠
But actual plug-and-play SALES SYSTEMS delivered to you each month, zero guesswork, with sales outcomes that are GUARANTEED.
We won't be out here guessing at your results. "Vibes" and "energy" isn't a strategy. Tactical tools, logistical resources, numbers and metrics are.
Over the course of the next year with me in The Strategy Lab, you're going to learn + implement all the latest in what's working NOW online (and I know it because it's *literally* my job to know it).
Including both open/closed cart launches AND evergreen sales systems, like:
- Paid lead magnets for higher-conversion sales
- 4-week standalone program-into-membership launch
- Self-liquidating offers (SLOs)
- 9-Day Launch Formula
- Evergreen webinar sales funnel (automated)
- High-touch lead magnets + "try before you buy"
- Application-only launches with interviews
- Wait-list only launches
- Secret podcast launches
- Beta testing promotions
- Personal invites/reachouts + curation (coaching "pods")
- Low-ticket to high-ticket "back door" launches
- Sales calls + closing sales in your DMs
- 2-Day Escalating Pricing Launch
- 72-hour Email Follow-up Sales Sequence
- "Offer Swap" Value-Lead Sale System
- Flash Sale Formula
- 5-Day Email-Only Sales Sequence
- VIP Day Method
- 4-Day Anticipation Launch
- Free Coaching Giveaway
- 1:1 Niche Launch System
- And more!
👉 Each month you'll get a plug-and-play "deliverable" SALES SYSTEM like one of the ones above.
It will include:
✅ Offer creation and pricing
✅ Email templates/blueprints
✅ Social media suggested schedule/strategy + timely best practices
✅ Timelines and assets needed, as applicable
... so you can learn it and implement it successfully in your own business.
In this inaugural Founding Members Enrollment, I'm giving you the opprtunity to get in at the ground floor of this brand new business membership over 60% OFF your annual membership for as long as you'd like to be here.
If you're feeling stuck, I gotchu.
The Strategy Lab was Designed Specifically for You If ...
👉 Please read these qualifiers
In the last year, I've noticed that many coaches in my audience were at what I'd consider an "intermediate" level of online business, but had been at a standstill for at least the last 6-12 months, or longer.
They had some clients.
They're consistent on social media.
They know who their avatar is.
They have their email list set up.
They are generating *some* money online ...
BUT they aren't scaling their revenue. They're stuck around the same revenue level and at times it feels like nothing is really working.
Maybe you have glimpses of success here and there, but you know that you need a NEW approach to scale to $100k/year online but you're not sure what that is exactly.
In short, The Strategy Lab is for online health, fitness or nutrition coaches who are making *some* money online (at least $500-1000/mth average) OR have gone through FBA with me ...
... and want to scale to 6-figures per year online.
Maybe you're beyond ready to go full time. Or if you are already full-time online, you often feel in scarcity, worrying about current clients leaving you or unsure where your next sale will come from.
Maybe you are even making "good money" but have ZERO time, no boundaries and are unsure how to get your time back.
In short, The Strategy Lab IS NOT for beginners to online business.
And it's also NOT for those already at 6-figures online.
It's for the majority of online business owners who are stuck treading water in the in-between.
Let's get you OUT of that holding pattern and into predictable sales with each new promotion you launch.
👉 ALSO: Please note, if you join The Strategy Lab and you *are* a beginner (and don't have in place most of the above), we'll ask you to join Fitness Business Accelerator (FBA) instead. This is in place to maintain the integrity of the group and ensure each member is at a specific level, it will be important that you TRULY are an Intermediate+ level OR you have already gone through FBA.
Strategies You Can Expect to Learn ...
As a monthly membership, you will learn + have the support to implement one new SALES SYSTEM each month ...
Here are examples of the kinds of Sales Systems I'll be teaching monthly:
- Paid lead magnets for higher-conversion sales
- 4-week standalone program-into-membership launch
- Self-liquidating offers (SLOs)
- 9-Day Launch Formula
- Evergreen webinar sales funnel (automated)
- High-touch lead magnets + "try before you buy"
- Application-only launches with interviews
- Wait-list only launches
- Secret podcast launches
- Beta testing promotions
- Personal invites/reachouts + curation (coaching "pods")
- Low-ticket to high-ticket "back door" launches
- Sales calls + closing sales in your DMs
- 2-Day Escalating Pricing Launch
- 72-hour Email Follow-up Sales Sequence
- "Football Phone" Value-Lead Sale System
- The Flash Sale Formula
- 5-Day Email-based Sale
- Free Coaching Giveaway
- 1:1 Niche Launch System
- And more!
👉 Each month you'll get a plug-and-play "deliverable" SALES SYSTEM like one of the ones above.
And obviously, the longer you stay in the membership, the more you learn👊
How The Strategy Lab Works
Monthly Business Membership Delivering Tactical Strategies Working Now
Designed for Intermediate+ Level Online Coaches Who Want to Scale their Offer to $100k/Year + Beyond
Monthly Plug-And-Play Sales System
You will learn The Infinite Sales system with unlimited ways to generate leads, message your lead magnet or free/paid experience and then sell an irresistible offer, using elevated messaging and tracking actual metrics so you know what you can expect results-wise $
On the 1st of each month, you'll get access to a brand new sales mechanism (live launch OR evergreen) with templated emails, social posts and strategy built right in.
These sales systems would retail around $1000 on their own.
Coaching with Jill + the Team
This is our first coaching container where your specific business questions can get answered by Jill and/or the coaching team.
Historically, we have directed you to ask in a community group or sent you to a podcast to glean the information.
But as we know, information isn't the same as implementaion and with the aid of customized coaching feedback, troubleshooting and personalized strategy specific to your business, success is inevitable.
This level of coaching is worth $2500/mth alone.
Bi-Monthly VIP Intensives
Every 6-8 weeks, I'll be hosting these deeper dive live masterclasses on various aspects of online business *outside of* your monthly sales system deliverables to help you improve your business SKILLS.
Topics include:
- Personal branding
- Social media/Manychat
- Sales + landing pages
- Course + product development
- Sales messaging
- Paid traffic/ads
- Email marketing/SMS marketing
- Ascension model + customer journey
- Objection handling
- Sales calls, showing up + energetics
- Team development + leadership
- Scaling strategies
- And more!
Community + Accountability
As the saying goes, "In memberships, people come for the contnt but stay for the community."
The goal for The Strategy Lab is to create + cultivate a community of A+ business owners who are eager to learn from one another and trade best practices.
As we know, online business can feel lonely and given that everyone in The Strategy Lab will be *around* the same level of business, the goal is to work toward shared goals and overcome common challenges together.
In addition to coaching, the community with include accountability, monthly optional business challenges, prizes and ways to stay plugged into a positive and supportive family as you scale.
What Happens Monthly/Quartely?
- Every month on the 1st of the month, you'll get delivered a signature plug-and-play SALES SYSYEM. Think about this like a package of step-by-step strategies for how to sell an offer in your business.
- Every FIRST MONDAY of the month at 3pm ET/12pm PT, Jill will host an "integration call" to walk you through the monthly system and answer all questions you have about it.
- Every 6-8 weeks, Jill will host a VIP Intensive, at which she'll teach business skills/what's working now for other parts of business, like social media, messaging, copywriting, objection-handling, sales calls, lead generation, sales/landing pages, and more.
- Jill or team members will go live at random in the community, if there's something specific we want to teach you, something timely we want you thinking about or to share something that's working well for us.
- In our community, we'll host short, monthly OPTIONAL challenges around things like copywriting, lead generation, Reels/social media growth, Lives/face-to-camera, cash injections, email marketing and more. You can participate or not.
Hi, I'm Jill.
The Founder of JillFit and 15-year online fitness veteran
I'm the founder of the 7-figure-per-year brand, JillFit and the host of the Fit Biz U podcast. Over the last 15 years online, we've helped over 3000 fitness and wellness professionals start, grow + successfully monetize their virtual coaching businesses.
After investing in my very first business coach in 2012, I quit all my in-person training and moved fully online. Followers and other professionals began asking me how I was doing what I was doing, and as a result, I started sharing business tips, tools and strategies.
Fast forward to now and JillFit has grossed over $8M in revenue and more importantly, we’ve helped thousands of health, fitness and nutrition professionals start and grow their online businesses so they can quit their 9-to-5s and create the time freedom, autonomy and fulfilling careers they’ve always dreamed of.
My specialty is helping business owners create a solid, directed plan that builds predictability into a six figure online business.
If you want to build a successful $100k/year online coaching business, it's time to stop guessing and trying out random gimmicks, and finally get strategic 👀
See you on the other side! Xo, Jill
Frequently Asked Questions
How does the membership work? Is it cancel-anytime?
Will I get any coaching with Jill?
How much time will this require?
How do I know the strategies will work for me?
What if I'm more of a beginner? Can I do this?
What if I'm already making 6-figure online? Can I do this?
Do you have a refund policy?
What if I have a specific question?
Let's do this ...
If you are ready to scale your coaching business to 6-figures AND create endless possibilities for how to generate revenue online, and build predictability into your promotions so you can achieve a level of certainty in your business ...